Study on Spatial Distribution Characteristics and Influencing Factors of Cultural and Creative Industries in Zhejiang Province

The agglomeration of cultural and creative industries has developed into a remarkable trend under economic internationalization. In this paper, literature review and research status of cultural and creative industries are firstly conducted. The spatial distribution characteristics of cultural and creative industries in Zhejiang province are analyzed by using location entropy and data from 2012 to 2017. The conclusion shows that the cultural and creative industries in Zhejiang province present a spatial clustering trend, but different cities have different development levels. This paper constructs the indicator system of influencing factors and analyzes its influencing factors by means of grey correlation. It shows that economic factors have the greatest influence on the agglomeration of cultural and creative industries, followed by technological, resource and market factors. The development and agglomeration of the cultural and creative industry in Zhejiang province depends on the development of industry, theapplicationandmanagementofinformationtechnology and the lack of creative talents is the obstacle to its development. Therefore, education should be developed, mass innovation should be encouraged, and a good market environment should be created for the cultural and creative industry.