LINGUISTIC FEATURES OF NARRATIVE IN TED TALKS

This article is devoted to the study of linguistic features of lecture texts based on the discussion of popular issues in technology, entertainment and design (TED TALKS). Lectures in the TED TALKS format are short oral presentations by an expert on a given topic with the purpose of forming ideas, thoughts, views on a scientific problem. To achieve this goal, speakers use linguistic means that influence the audience. The study relevance is stemmed from inexhaustible interest in personal development on the part of both the speaker and the listener in the era of digital globalization. The study purpose is to analyze the linguistic features of speech techniques used in oral speeches of speakers. The study objectives are to consider the main linguistic strategies of persuasion, analyze rhetorical devices, and the meaning of narrative structures. The material for the study was videos in English. The videos were selected using a continuous sampling method for the relevant period from October 2024 to March 2025 on the official TED website (www.ted.com). Based on the analyzed videos, it was revealed that emotionally charged vocabulary, metaphors, rhetorical questions, anaphora, parallelism and gradation are used for a successful speech. The practical significance of this study lies in the application of its analytical findings to language learning and teaching for the development of argumentation and persuasion skills, as well as to other areas of activity involving communication.