Awareness and Perception of Electromobility among Young Consumers: Survey Results

Objective: The purpose of the article is to analyse the knowledge, opinions, and attitudes of young consumers regarding electromobility. Research Design & Methods: The analysis is based on a computer assisted web interviewing survey conducted among young consumers attending the Krakow University of Economics. The results were analysed using frequency distribution analysis and a chi-squared independence test. We used Cramér’s V to determine the degrees of association among the variables. Findings: The study shows that the surveyed group of respondents exhibits a moderate level of knowledge about electromobility and the environmental impact of electric vehicles. According to the respondents, the most substantial barrier to electromobility is the availability of charging stations and the cost of purchasing electric vehicles. Implications / Recommendations: The present study addresses part of a research gap found in the literature concerning young consumers’ knowledge and opinions about electromobility. Contribution: The research contributed to new insights about the knowledge, attitudes and opinions of young consumers about electromobility.