Gender and Ethnocultural Comparisons in Styles of Love

Ethnocultural background and gender were investigated as correlates of love styles in an ethnically diverse sample of university students in Toronto. Women viewed love as more friendship oriented, more pragmatic, but less permissive than did men, findings consistent with previous research with American college students. Ethnocultural differences or Gender x Ethnocultural Background interactions were also found. In line with an expected contrast between Asian and Western cultural traditions regarding love, Chinese and other Asian respondents of both sexes were more friendship oriented in their love relationships than were respondents of Anglo-Celtic or European ethnocultural backgrounds. Expectations of greater gender role differentiation among Asians were partly supported by finding that women from Asian ethnocultural backgrounds other than Chinese were less likely to view “love as a game” than were either their female or male counterparts. Women from Asian ethnocultural backgrounds other than Chinese also expressed a more altruistic view of love than did Anglo-Celtic women.