Product competitiveness management

The textbook contains the basics of theory and practice of product competitiveness management in the current market conditions. It describes new approaches to product competitiveness management that take into account the specifics of knowledge—intensive industries, which are the main driving forces of the Russian economy. Practical issues of product competitiveness management are considered in order to increase the competitiveness of an organization in the context of the digitalization of the economy. Meets the requirements of the latest generation of federal state educational standards for higher education. For students of educational institutions of higher education, as well as graduate students and university teachers who provide training. It can be recommended to managers and specialists of companies involved in the process of managing the competitiveness of products manufactured by the organization.