OBSESI KEPADA KECANTIKAN DARI PERSPEKTIF TEORI KEBERGANTUNGAN MEDIA

The study of obsession with beauty  from the perspective of Media Dependence Theory is to look at the role and influence of the media on the issue of obsession especially on beauty which carries various negative rather than positive implications. The obsession with beauty refers to individual thinking too much about perfection in terms of his or her beauty. Therefore, the objective of the study is to identify the factors that drive an individual's obsession with beauty. While the second factor is to explore the role of the media itself on the tendency of individual obsession with beauty by applying the Theory of Media Dependence. The in-depth interview technique was conducted to explore the experience and comprehend the views of informants to obtain research results. Interviews were conducted with 5 informants. There are the  entertainment personalities who had underwent beauty procedures, aesthetic  expert,  psychologists expert,  and the public. The results of the study indicated that factors of lack of self-confidence, media influence, and environmental factors lead to individual obsession with beauty leading to decision-making to choose to undergo beauty procedures. This study is expected to give public awareness of the effects and impact of obsession on beauty. Keywords: Obsession, Beauty, Health, Media Dependency Theory