MODERN METHODS OF EVALUATING WORK EFFICIENCY OF FITNESS CLUBS STAFF

Introduction. The article examines modern methods of evaluating the performance of fitness club employees and analyzes approaches to evaluating the work of staff in leading international companies. The advantages and disadvantages of using separate methods for evaluating the fitness clubs’ staff are determined. The purpose of the work is to determine approaches to evaluating the work of staff in leading international companies and to analyze modern methods of evaluating the performance of employees of fitness clubs. Results. The study shows the peculiarities of using quantitative methods in the fitness industry to evaluate the work of staff: the method of return of investment (ROI), the method of determining key performance indicators (KPI), benchmarking. It has been established that the ROI method is suitable for evaluating the work of employees related to the provision of services, working with clients (fitness coaches). Most of the KPI indicators are of strategic importance specifically for the fitness sector, because with the help of KPI it is possible to create a system for evaluating the performance of individual employees, departments, and the fitness club in general. The benchmarking method in the field of fitness is used to adopt the experience of world fitness clubs and introduce new training programs or new training formats. The vectors of the application of qualitative methods have been determined: the "360 degrees" method - for preliminary formation of the personnel reserve of fitness personnel, identification of the need for training, assessment of its results, creation of individual development plans for each employee of the fitness club; psychological methods - complement the picture of leadership qualities and skills of an employee. The use of combined methods (the DISC INSURANCE method, the HOGAN method) allows you to optimize work in the fitness club team, choose the optimal position for the employee to maximize the realization of professional qualities and potential, and improve the psychological climate in the team.