Still being ‘Mother’? Consumption and identity practices for women in later life

Studies of mothering and consumption have primarily focussed on mothers to be and mothers of young children with little known about the intersection between consumption and mothering beyond the years of childhood dependence. This article argues that performances of mothering enacted through consumption do not end with children leaving home. Many women were consciously ‘Still being mother’, with consumption choices significant in the ways in which mothering identities were performed. The analysis of interviews from three studies of family life, living standards and consumption in older age identified three constructs of the ‘good’ mothering of adult children. Aspects of the ‘provisioning mother’ were evident in providing for children through gifts, material and financial support. Appropriate consumption practices by adult children demonstrated the ‘role model mother’ who has taught her children well. Mothers also framed themselves as ‘independent mothers’ who had sufficient social and financial resources to not burden children, hinting not only at their own ‘controlled’ consumption practices but also at future changes in mothering and consumption that might need to be managed as they aged. These mothering identities were not static and were exhibited differently across a range of living standards. ‘Still being mother’ mattered, but the resources available to women to shape these identities through consumption practices differed according to their material circumstances, expectations and familial relations, which had implications for their identity as independent mothers and children.