DEVELOPMENT PRIORITIES OF THE GLOBAL PACKAGING EQUIPMENT MARKET

Globalization has greatly influenced the homogenization of consumer tastes, on the one hand, identifying the need to take into account global development goals in each area of economic activity, and on the other hand, has demanded an individual approach in many industries. These factors have significantly impacted the global market for perishable equipment. Not so many works in the economic sphere have been devoted to the development of packing equipment as a separate sector of mechanical engineering, which has made this research relevant. In the article the author conducted a study of the state and trends of the world market of packaging equipment. Both global trends and features of regional development of this product market are considered. It is determined that the main trends that have a significant impact on the global packaging equipment market in the current period and are likely to dominate in the near future are the reduction of material consumption of packaging, ensuring its compliance with modern logistics, growth of e-commerce. The role of such factors as the barrier properties of packaging, its safety and ease of use by end users is increasing. Increasingly used personalization of the packaging solution, increasing the share of production and use of active packaging, augmented reality products. It is determined that one of the main trends observed in the market of packaging machines is the world export of packaging equipment from five major countries: Germany, Italy, the United States, China and Japan dominate the global packaging and export market. All these countries receive a significant amount of income from the sale of packaging equipment around the world. Germany and Italy are known for supplying the modern market with high-tech packaging equipment. However, China has secured a strong market position due to its exports of low-cost packaging equipment with comparable production. Most countries in the world do not have a strong production base for the production of packaging machines. Based on the study, we can say that the need for packaging equipment will grow every year. In the course of the study, we decided to confirm one of the postulates given in the previous sections, that the growing population in the world has a positive impact on the packaging equipment market.