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Retailers’ perception towards led lights in Madurai
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The present study is undertaken to find out the retailers perception towards the various brands of LED lights. The objectives of the study are to check the brand awareness and availability of LED lights among the retailers, to know the interest of customers toward LED lights based on the Retailers and Wholesalers perception and to study the factors influencing the purchase of LED lights among the retailers in Madurai. The survey was collected from 120 respondents, using a Structured Questionnaire. The data were analysed using the statistical tools such as Analytical Hierarchy Process, Chi- Square and Cross Tab. From the analysis, we come to know that Retail Shop have created impact on the sales of LED lights than the Wholesale Shops. Attractive offers to retailers as well as to the consumers take important part in the sale of LED lights. Added features, durability and reliability have considered as the major determinants of quality of LED lights. From the perception of retailers and wholesalers, their store image has taken an important part in the sale of LED lights.
Universidad Tecnica de Manabi
Title: Retailers’ perception towards led lights in Madurai
Description:
The present study is undertaken to find out the retailers perception towards the various brands of LED lights.
The objectives of the study are to check the brand awareness and availability of LED lights among the retailers, to know the interest of customers toward LED lights based on the Retailers and Wholesalers perception and to study the factors influencing the purchase of LED lights among the retailers in Madurai.
The survey was collected from 120 respondents, using a Structured Questionnaire.
The data were analysed using the statistical tools such as Analytical Hierarchy Process, Chi- Square and Cross Tab.
From the analysis, we come to know that Retail Shop have created impact on the sales of LED lights than the Wholesale Shops.
Attractive offers to retailers as well as to the consumers take important part in the sale of LED lights.
Added features, durability and reliability have considered as the major determinants of quality of LED lights.
From the perception of retailers and wholesalers, their store image has taken an important part in the sale of LED lights.
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