Eco-Labels in the Tourism Sector in South Africa: Benefits and Barriers

The considerable increase in tourism activities over the years equates to notable economic and social benefits. Patent as one of the most emergent sectors of the global economy, the degree and prospect of tourism growth, however, raises concerns on its negative environmental and social impacts. Conserving these environments is of utmost importance as damage to environmental quality can eventually destroy the tourism industry. The launch of eco-labels to environmentally vulnerable tourism organizations and destinations is presently being implemented in many countries in an effort to protect the natural and socio-cultural resources of a destination. A number of eco-labels exist within the tourism industry in South Africa. These eco-labels are anticipated to have a profound effect on the contribution towards sustainable tourism within the country as these are considered to be highly compatible with sustainable tourism initiatives. This study provides an overview of eco-labels in South Africa and examines the benefits and barriers associated with eco-label certification. A quantitative research approach was used, and the data was collected utilizing an online questionnaire. A census sampling approach was used to target 104 tourism businesses in South Africa that have eco-label certification. The key eco-labels targeted in the study were the Blue Flag, Fair Trade in Tourism, Heritage Environmental Management Company, and GreenLine - certified by Heritage. The study revealed that tourism businesses in South Africa do experience several benefits through eco-label certification. However, businesses also encounter many barriers with eco-label certification in terms of high costs associated with being certified, the lack of general public awareness regarding eco-labels and the absence of government support. Consequently, cost reduction, promotion of public awareness as well as government support are the main areas of improvement suggested by tourism establishments with regards to eco-labels.