Modern Trends in the Assortment Policy of Regional Food Retail Chains

The main issue currently being addressed by the assortment policy is determining the set of product groups that will be the most preferable for the successful oper-ation of a retail enterprise. The most important direction of the assortment policy is to retain regular customers and attract the interest of new ones. Assortment management is of particular importance in the food market. A significant role in providing the population with food is played by regional distribution networks, which form the demand for products through competent assortment manage-ment. The article discusses ways to improve the assortment policy of regional re-tailers that are engaged in the food market. A general description of the function-ing of regional retail chains is illustrated by the example of «Slata» group of companies in order to optimize the process of managing the assortment of food products.