Strategi Pengembangan Potensi Desa Melalui Literasi Membangun Desa Wisata di Desa Plintahan Pandaan

Tourism development in an area brings benefits to the community both economically and socially. Pasuruan Regency has various tourism objects. One of them is the Coban Binangun waterfall in Plintahan Pandaan village, Pasuruan. The right strategy is needed to attract tourists to visit the Coban Binangun waterfall. This research is a qualitative descriptive study that examines the tourism potential development strategy of Coban Binangun Waterfall in Pasuruan Regency based on internal and external factors. The population in this study were visitors to the Coban Binangun waterfall by using SWOT analysis. The results showed that internal and external factors influenced tourist visits at the Coban Binangun Waterfall attraction, Pandaan Pasuruan. SWOT analysis is a planning and development strategy that can be applied to the Coban Binangun waterfall attraction Pandaan Pasuruan.