Using Facebook Advertisements and Online Resources to Recruit Tattoo Artists for a Web-based Survey (Preprint)

BACKGROUND Almost one-third of U.S. adults (29%) have a tattoo, and almost half (47%) of millennials reported having a tattoo. With more people getting tattoos, there is an increased risk for infectious diseases, skin infections, and allergic reactions. Tattoo artists can influence these health risks with their standards of practice, tattoo inks, and sterilization techniques. Although tattoos are becoming mainstream, it was unclear if tattoo artists would be a hard-to-reach population. Using social media sites represent a promising method for recruiting tattoo artists for online survey research studies. OBJECTIVE To evaluate various online platforms and traditional methods for recruiting tattoo artists into a descriptive, online survey study. METHODS From September 2015 to February 2016, tattoo artists who primarily tattooed in the United States were recruited using both online and traditional methods. Recruitment occurred via Facebook advertisements, Instagram, Twitter, website, online advertisement, emails, and postcards mailed to tattoo shops. RESULTS Recruitment methods resulted in 2332 respondents, of which 1845 answered question one, “Are you a tattoo artist?” Only 1571 were tattoo artists. Facebook advertisements recruited the most study participants. Facebook accounted for 1228 (78.17%) respondents who were tattoo artists. This number surpassed the next leading category of HTTP referer unknown, which had 268 (17.06%). The [removed for blinded manuscript] website recruited 45 (2.86%) tattoo artists while other online sources contributed to 28 (1.78%). Twitter and email had the lowest response rate with only 0.06% (n=1) each. CONCLUSIONS Social media sites enhanced survey participation, making it easier to reach tattoo artists nationwide. Of the recruitment methods used, Facebook advertisements were the most effective option, both for cost and recruitment rates. This study’s findings extend previous research studies that demonstrated the timeliness, ease, and effectiveness of using Facebook advertisements for recruitment.