Media Habits of Youth(a Study on Media Habits of Jammu and Kashmir Students Studying in Delhi)

This research paper attempts to explore the media habits of Jammu and Kashmir students by using several special tools of mediaresearch. A detailed survey of literature was done on this subject to learn how the media behavior of people can be calculated. Although there was not that much of available literature that exclusively dealt with this particular topic on Jammu and Kashmir as not much of the media surveys have happened in the past in this state. This was in itself a new kind of survey.On the account of what ever the limited literature was available, a thorough study of that was conducted and then Hypothesis was made. The research design choosen was that of Exploratory in nature and the survey method was conducted to know the mediahabits of Jammu and Kashmir students living outside the state. I have confined my study to the students of the Jammu and Kashmir studying jamia Milia Islamia, Jawahar Lal Nehru Vishvavidyalay, Delhi University, Guru Gobind Indraprastha University and its colleges. I tried to make a balanced research and collected data from the students of all the three provinces of the state and also tried to include the equal proportion of girl students according to the literacy rate of the womens in the state. The sampling methodadopted was schedule and the reaction of the respondents was also noted. The thing that I observed in this research is that there is no doubt a drastic change in the media habits of the Jammu and Kashmir students since they have left the state. One News paper a day is still the preferred by the students to get detailed news but internet is something that every one is using hours and hours to fulfill the basic requirement of information, communication and entertainment. This is something very interesting for sure. The state that is so backward that accessing a net is like a miracle for the people of that state, but there is ample scope of that new media to develop since the young generation of the state has accepted and had developed a habit of this new media.