Art marketing handbook

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of gl...

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theo...

Visual culture has become one of the most dynamic fields of scholarship, a reflection of how the study of human culture increasingly requires distinctively visual ways of thinking ...

In today’s market-driven world, the contemporary church faces pressing questions as it continues to be formed by the powerful forces of neoliberal capitalism. This book builds on t...

The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the ...

The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the sub...

CESMM4 Revised: Handbook is an essential guide to the Civil Engineering Standard Method of Measurement (CESMM). This edition of the handbook has been thoroughly revised and updated...

Abstract The Oxford Handbook of Rheumatology, 5th edition, has been fully reviewed and updated to make it into an invaluable guide for students, trainees, consult...