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The International Marketing of Travel and Tourism
The International Marketing of Travel and Tourism
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of gl...
The Idea of Political Marketing
The Idea of Political Marketing
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theo...
Marketing and Christian Proclamation in Theological Perspective
Marketing and Christian Proclamation in Theological Perspective
In today’s market-driven world, the contemporary church faces pressing questions as it continues to be formed by the powerful forces of neoliberal capitalism. This book builds on t...
The Handbook of Visual Culture
The Handbook of Visual Culture
Visual culture has become one of the most dynamic fields of scholarship, a reflection of how the study of human culture increasingly requires distinctively visual ways of thinking ...
Oxford Handbook of Rheumatology
Oxford Handbook of Rheumatology
Abstract
The Oxford Handbook of Rheumatology, 5th edition, has been fully reviewed and updated to make it into an invaluable guide for students, trainees, consult...
The Post-Pandemic Library Handbook
The Post-Pandemic Library Handbook
The Post-Pandemic Library Handbook provides an approach for re-opening, re-engineering and redesigning library facilities, resources, services and staff.
American...


