An examination to estimate the Selfitis Behaviour or Selfie Syndrome among undergraduates in Engineering College in Indore City.

This descriptive study was conducted to estimate the Selfitis Behaviour or Selfie Syndrome among undergraduates at an Engineering College in Indore City. The study’s objective was to examine the selfitis behaviour among undergraduates and identify significant association between selfitis behaviour and selected demographic variables. A descriptive research approach and a non-experimental descriptive design were used. The study took place at Prestige Institute of Engineering Management & Research, Where a convenient sampling technique selected 100 undergraduates. A structured questionnaire using a likert scale was used to collect the data. The results showed 79% undergraduates exhibited selfitis behaviour while only 21% did not. Of those with selfitis behaviour, 66% had mild selfitis behaviour, 11% had moderate selfitis behaviour, and 2% had severe selfitis behaviour. There was no significant association between selfitis behaviour and selected demographic variables. Subsequently, awareness programs regarding the adverse effects of mobile phone ans selfie addictions were conducted for the undergraduates. This initiative aims to improve the knowledge, attitude and practice regarding mobile phone addiction and selfitis behaviour in daily life.