Innovative Design of the Combined Rocking Horse Toy and Folding Chair for Children

Every parent in giving toys to their children must have their criteria, both in terms of safety, unique toy design and durability of the toy product. Therefore, toy companies must be able to develop quality improvement. Toy is considered as a tertiary need for humans, yet its development of innovation is no less important compared to primary and secondary needs, especially rocking horse toy. Its shape and way of playing make it as one of the prominent toy for children and one of the most famous traditional toy. The emergence of modern toy has left the traditional toy in gradual decline and thus worrying its manufacturers. Subsequently, the manufacturers of traditional toy have managed to combine the rocking horse and folding chair so that the folding chair, when the two of its sides being folded, may form a rocking horse. Furthermore, to determine the parameter of design innovation, the Kansei engineering approach has been chosen and using the emotions and needs of the costumers as the basis. Kansei is able to show children's emotions in choosing and playing toys, then applied to the designThere are five Kansei words appeared: secure, interesting, pleasant, dependable, and user friendly. These Kansei words are used as the parameter of design innovation. The value of Z>0.05 on validity test is applicable to all the five words mentioned earlier. This new design is expected to increase the passion of rocking horse toy manufacturers to compete with modern toy companies. Then there is no doubt the design for the toy is also important.