Vicarious touch: a potential substitute for social touch during touch deprivation

Restricted interpersonal touch experiences, for instance due to COVID-19 social distancing measures, results in detrimental effects on anxiety, loneliness and psychological well-being. Yet, interventions capable of mitigating the impact of social touch deprivation, as experienced during the COVID-19 pandemic, remain insufficient. In this study, conducted during a period of enforced physical distancing and touch deprivation, we investigated whether prosocial, vicarious (i.e. visually seen) touch during interactions involving human-human touch and human- pet touch, compared to human-robot touch, could alleviate self-reported feelings of stress. To this end, 1490 participants completed an online video-viewing task in which they self-reported their stress level before and after viewing video clips depicting prosocial tactile interactions. Human-pet and human-human vicarious touch reduced perceived stress, while human-robot touch increased it. Moreover, the extent of the calming effect provided by vicarious touch depended on individual differences, including participants’ anxiety states and personal preferences regarding the perceived pleasantness and awkwardness of the video clips. In particular, individuals experiencing higher levels of anxiety prior to watching interactions exhibited a more pronounced calming response to vicarious human-pet touch. Altogether, these findings underscore the significant role of vicarious touch in a context where somatosensory touch is lacking and warrant the development of further randomised, controlled testing of related interventions for conditions of physical distancing.