Impact of Risk, Usability, Usefulness and Social Norms on Adoption of Cryptocurrency in Jordan

This study investigated the factors that drive the behavioral intention towards cryptocurrency usage among individuals in Jordan. The Theory of Reasoned Action (TRA) was used as base. The study respondents were active Facebook users. The questionnaires were delivered online to 500 respondents, yielding 320 usable responses which were analyzed using Structural Equation Modeling (SEM). Results demonstrated positive effects of subjective norms, perceived risk, perceived usefulness, perceived enjoyment, and trust on the intention to use cryptocurrency. Results also showed the effect of attitude towards cryptocurrency on the intention to use cryptocurrency. Results further showed the impact of perceived risk, perceived usefulness and perceived enjoyment on attitude towards cryptocurrency, while facilitating conditions and perceived ease of use showed no impact on attitude towards cryptocurrency. In addition, perceived ease of use did not affect the intention to use cryptocurrency. Moreover, results showed the positive effect of intention to use cryptocurrency towards cryptocurrency adoption. Results also showed the mediating effect of attitude towards cryptocurrency in the link between subjective norms, perceived risk, perceived usefulness, perceived enjoyment, and intention to use cryptocurrency.