THEORETICAL FOUNDATIONS OF ORGANIZATION PERSONNEL REPRODUCTION

Introduction. Under conditions of increasing competition, demographic challenges, digital transformation, and changes in the nature of work, ensuring continuous personnel reproduction has become a strategic priority for organizations. The effectiveness of personnel reproduction processes determines the stability of human resources potential, labour productivity, innovative capacity, and organizational competitiveness. At the same time, contemporary scientific literature lacks a unified approach to interpreting the concepts of «personnel» and «personnel reproduction», which necessitates further theoretical research. Purpose. To substantiate the essence, content, and significance of personnel reproduction in organizations based on the generalization of scientific approaches to labour force reproduction, labour potential reproduction, and human capital reproduction. Research methods. The study applies methods of analysis and synthesis, comparison, generalization, systemic and structural-functional approaches, as well as methods of scientific abstraction and logical generalization. Results. The article analyses scientific approaches to defining the category of personnel within resource-based, organizational, functional, and socio-economic approaches. The evolution of scientific views on human resource reproduction is generalized through the concepts of labour force reproduction, labour potential reproduction, and human capital reproduction. The expediency of using the category of personnel reproduction as an integrated concept characterizing a systemic process of formation, development, utilization, and retention of an organization's human resources potential is substantiated. The essence, forms, and levels of personnel reproduction are identified, while the differences between simple and expanded reproduction are revealed. Individual, organizational, and societal levels of personnel reproduction are characterized. The relationship between personnel reproduction, human resource management systems, personnel strategies, and the concept of human capital is established. It is substantiated that effective personnel reproduction has an investment-oriented nature aimed at developing competencies, adaptability, and lifelong learning abilities. Keywords: personnel; personnel reproduction; labour potential; labour force; human capital; human resources potential; personnel management; human resources.