The Influence of Facilities and Destination Image on Visitor Satisfaction at the Cisadane Valley Swimming Pool, West Java

This study aims to determine whether facilities have a partial influence on visitor satisfaction at Lembah Cisadane Swimming Pool, West Java; to determine whether destination image has a partial influence on visitor satisfaction; and to assess whether facilities and destination image simultaneously influence visitor satisfaction. Adequate facilities and a positive destination image are believed to provide comfort, safety, and a better visiting experience, thereby increasing visitor satisfaction. Well-maintained facilities and a strong destination image also shape visitors’ perceptions of service quality.This research employed a quantitative approach, using questionnaires distributed to 99 visitors. The collected data reflect visitors’ assessments of the facilities, destination image, and their level of satisfaction during the visit.The results indicate that facilities have a significant influence on visitor satisfaction, as evidenced by a significance value of (0.000) < (0.05) and a t-count of (13.964) > t-table (1.984). Similarly, destination image significantly influences visitor satisfaction, with a significance value of (0.000) < (0.05) and a t-count of (12.222) > t-table (1.984). Furthermore, facilities and destination image simultaneously have a positive and significant effect on visitor satisfaction, as shown by the F-test with an F-count of (126.852) > F-table (3.940) and a significance value of (0.000) < (0.05).Thus, it can be concluded that the better the facilities and destination image of Lembah Cisadane Swimming Pool, the higher the level of visitor satisfaction. These findings are expected to serve as a reference for management in improving service quality.