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Sincere praise and flattery: Reward value and association with the praise-seeking trait
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Sincere praise reliably conveys positive or negative feedback, while flattery always conveys positive but unreliable feedback. These two praise types have not been compared in terms of communication effectiveness and individual preferences using neuroimaging. Through functional magnetic resonance imaging, we measured brain activity when healthy young participants received sincere praise or flattery after performing a visual search task. Higher activation was observed in the right nucleus accumbens during sincere praise than during flattery, and praise reliability correlated with posterior cingulate cortex activity, implying a motivational effect of sincere praise. In line with this, sincere praise uniquely activated several cortical areas potentially involved in concern regarding others' evaluations. A high praise-seeking tendency was associated with lower activation of the inferior parietal sulcus during sincere praise compared to flattery after poor task performance, potentially reflecting suppression of negative feedback to maintain self-esteem. In summary, the neural dynamics of the motivational and socio-emotional effects of praise differed.
Center for Open Science
Title: Sincere praise and flattery: Reward value and association with the praise-seeking trait
Description:
Sincere praise reliably conveys positive or negative feedback, while flattery always conveys positive but unreliable feedback.
These two praise types have not been compared in terms of communication effectiveness and individual preferences using neuroimaging.
Through functional magnetic resonance imaging, we measured brain activity when healthy young participants received sincere praise or flattery after performing a visual search task.
Higher activation was observed in the right nucleus accumbens during sincere praise than during flattery, and praise reliability correlated with posterior cingulate cortex activity, implying a motivational effect of sincere praise.
In line with this, sincere praise uniquely activated several cortical areas potentially involved in concern regarding others' evaluations.
A high praise-seeking tendency was associated with lower activation of the inferior parietal sulcus during sincere praise compared to flattery after poor task performance, potentially reflecting suppression of negative feedback to maintain self-esteem.
In summary, the neural dynamics of the motivational and socio-emotional effects of praise differed.
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